Blogging Best Practices - How to Do It Right

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1 tag should link to a variety of key words and topics that you've posted about and also you need to assign no more than three tags to one post.  Be sure that the tags that you select are not repetitive of one another and diverse as this may actually damage your SEO efforts. Along with helping readers find exactly what theyre searching for and reviving a number of your articles linking permits you to underline the validity of your site.  It is possible to connect to your web pages or into other blog posts.   Shorten Your Blog URL Site URLs are one of the first things that search engines crawl since its touch point for those engines to inform what your webpage is about.  Because of this, its important to keep your URL readable and to prevent a mess of characters and numbers that provide no context.

 

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Below is a sheet that divides down the body of a URL; it shows where to put keywords in URLs and how to structure them.  Remember that your URL doesn't need to be a pick from the page title.  Because they are easier for readers and search engines to understand Utilizing shorter URLs is a blogging best practice. You'll be on the ideal track to creating high-quality articles to your readers and creating a blog strategy. When it comes to rank number one in Google search results, which do you think is more important Technical SEOthings like obtaining meta tags, alt descriptions, and going text right or Composing really really really very useful content From my experience, its a mix of both, but more importantly B: Writing really really really very useful content.

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From what Ive learned SEO simply gets you so far.  To genuinely reach the top and remain there, an guide has to be useful to the reader.  The largest reason for this is because it contrasts with Googles number one prioritythey need to rank the finest content. To help you out, here are six of the practices Ive used to help my posts rank at the top of Googles search results.  From the end of the article, youll have a playbook.    The Perfect Word Length Should you Google Perfect word length for a blog article youll come across this commonly used graph in the Serp IQ research: a lot of men and women utilize this chart to warrant writing really really long posts. In my experience, a super-useful guide that is 200-word will outrank a manual of 2,000 words any day.  But my rule of thumb would be to target 1,500 words.  And while I just said there's not any perfect length, I follow this principle because it compels me to think about all angles of the topic Im writing about.

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  They scan.  In fact, research finds that youre lucky if more people read more than 20 percent of what youve written. Consequently, if you would like to keep people youve got to break down your writing into brief paragraphs. They look like function.  They frighten off people.  They leave your site if you scare people off.  And should they leave your site, thats an indicator to Google your post isnt quite helpful.  And when its not useful, you start to fall in rankings.  So, when you write, start looking for chances to divide your paragraphs into shorter chunks.

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The first headline has the response.  How can you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  The second headline creates curiosity.  You dont understand what is going to make an egg easier to fry unless you continue reading. And if they stay on your page more, theres a sign to Google that youve got great content.  So, after youve written your post, go back and search for opportunities to make hooks.  If you need help with your hooks and headlines, one resource I turn to time and time again is that this free guide on how best to Write Magnetic Headlines. A study conducted by Florida State University found that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were far more likely to achieve goals when they created lists compared to those who didn't.

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A Featured Snippet is simply an answer to a search outcome that Google picks out of an articleand most often its in the form of a list.  In the case above, Google reveals lots of measures about the best way to plan an event right within its own results.  The reason Featured Snippets are so precious is that in the event the post is the one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots articles, as theyve improved both our rankings and our traffic.  If you want to get a Featured Snippet, theres some speculation about how Google chooses them, but generally whenever I write a blog article, I try to add lists or measures as often as possible.   The Kinds of Pictures That Work Best Take a look at these two pictures.  Which do you like better (Pictures from Big Stock Photo.com) Ill have a guess and say its the picture of the happy, smiling people. Its not that the picture of rocks isnt attractive, its that were really hardwired to enjoy pictures of people better.

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Because I started using pictures of people in my blog articles, Ive noticed they get shared a whole lot longer, which is another variable Google considers in its rankings.  Its a little change which makes a significant difference.    Why Your Posts Should be Evergreen Perhaps you have clicked on an article from a Google search result simply to find the content obsolete When I come across outdated content, I click the back button and try another outcome. Thats why should I need something to rank highly, I try to make whats called evergreen contentcontent that remains applicable during a lengthy period of time.  This means I avoid writing about things that include time-based info or fads.  Some of Wild Apricots evergreen content was in the top of Googles search results for years. Ive put everything Ive learned to a simple playbook that covers how to compose and technically optimize posts for Googles search results that anybody can use, no matter the size of your company. If youd like my entire playbook on nonprofit SEO, it is possible to watch my free webinar The Way to Grow Your Organization by Getting Lots and Lots of Traffic to Your Website.